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Open Hand Media Campaign Pays Tribute to Dedicated Volunteers
Campaign communicates new brand and commemorates upcoming 20th anniversary
Thanks to some of our engaged and incredibly generous stakeholders, Open Hand was fortunate to be able to launch our new brand with quite a bit of fanfare in July. Capitalizing on the sheer amount of time metro Atlantans spend in their cars, Open Hand's targeted radio and outdoor advertising campaign featuring Open Hand volunteers and clients has been a tremendous success.
The campaign, which also features limited print media, has infused energy into our organization, helped enhance Open Hand's awareness in the community, and spurred a tremendous increase in the number of new volunteers and donors—allowing us to maintain maximum efficiency in our newly expanded kitchen, and greatly reduce the cost of our meal deliveries.
If you haven't heard the radio spots or seen the billboards as you motor around town, we hope you'll take the time to look and listen below.
Open Hand Outdoor Bulletins
| Open Hand Radio Spots |
Listen to "Reasons" |
Listen to "Chef Show" |
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These :60 spots are currently running in rotation on Star 94-FM, B98.5 and KISS 104. In addition, Open Hand in underwriting programming on NPR (WABE).
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Open Hand Print Media
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| Vertical 1/2 Page Ad |
1/4 Page Ad |
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| Open Hand Programs & Services Brochure |
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